Denim Seafarerappeared in 1900 as the uniform of the United States Navy, and was rediscovered by Jane Birkin in Saint Tropez in the 1970s and became a symbol of an entire generation. Style icons such as Jane Birkin, Serge Gainsbourg, Brigitte Bardot, Ursula Andress, Raquel Welch, Farah Fawcett, made Seafarerthe most recognizable denim brand of the Golden Age of the French Riviera.

Denim Seafarerappeared in 1900 as the uniform of the United States Navy, and was rediscovered by Jane Birkin in Saint Tropez in the 1970s and became a symbol of an entire generation. Style icons such as Jane Birkin, Serge Gainsbourg, Brigitte Bardot, Ursula Andress, Raquel Welch, Farah Fawcett, made Seafarerthe most recognizable denim brand of the Golden Age of the French Riviera. A couple of years ago, the brand was relaunched by an Italian company that breathed new life into Seafarerthe brand by developing a collection that preserves the brand's original DNA and explores new modern sources of inspiration. The collections are entirely created in Italy using luxurious and exquisite materials, and the production is entrusted to high-level Italian laboratories.